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Why Mark Zuckerberg is fixated on creating AR’s ‘iPhone moment’

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why mark is fixated on creating Thanks to The Verge’s Alex Heath, we now know more about Meta’s plans to shape the metaverse by building its own wildly ambitious augmented-reality hardware.

Heath’s article, “Mark Zuckerberg’s Augmented Reality,” covers two codenamed products. “Project Nazere” is a high-end pair of AR glasses that don’t require a smartphone, with the first version shipping in 2024, followed by upgraded ones in 2026 and 2028. Also due in 2024 is “Hypernova,” a more economy-minded take on AR eyewear that does piggyback on a smartphone’s connectivity and computing muscle.

The piece is full of technical details, such as Nazere’s use of custom waveguides and microLED projectors to fuse your view of the real with a digital overlay. Both Nazere and Hypernova will supposedly work with a wrist device that uses differential electromyography to detect electric neurons, allowing for input that feels akin to mind control. (More than a year ago, my colleague Mark Sullivan wrote about a preview of this technology.)

But along with all the specifics in Heath’s story, what’s also striking is its discussion of how these planned products roll up into Meta’s highest-level goals. They are, of course, an extension of Mark Zuckerberg’s hopes, dreams, and aspirations:

If the AR glasses and the other futuristic hardware Meta is building eventually catch on, they could cast the company, and by extension Zuckerberg, in a new light. “Zuck’s ego is intertwined with [the glasses],” a former employee who worked on the project tells me. “He wants it to be an iPhone moment.”

Everybody’s entitled to their own definition of an “iPhone moment.” Presumably, it involves a product of truly epoch-shifting impact—not necessarily the first in its field but an unprecedented blockbuster that defines the category by bringing it to the masses. Something like, well, you know, the iPhone.

For a tech CEO such as Zuckerberg, creating an iPhone moment isn’t just about selling something enormously successful; it also provides full control over an ecosystem. That lets a company chart its own destiny in a way it can never do if it’s building on someone else’s platform.

Zuckerberg has long been bugged by the fact that Facebook/Meta’s products have historically sat atop environments operated by other companies, such as Apple and Google. I know this because he told me so himself.

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facebook august novemberlapowskyprotocol

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Social media has become an integral part of our lives, and Facebook is no exception. With over 2 billion monthly users worldwide, Facebook has become one of the most powerful social networking sites in history. In August and November of 2020, Facebook took a major step forward with the introduction of the Lapowsky Protocol, which aims to enhance user privacy and security on the platform. This protocol is designed to give users more control over their data and limit how much information they share with third-parties. facebook august novemberlapowskyprotocol

Social media has become an invaluable part of everyday life for many people around the world. Facebook, in particular, has been a revolutionary platform for connecting people and businesses alike. In August 2020, Facebook released the Lapowsky Protocol, which aimed to provide greater security and privacy for its users. This protocol was updated in November 2020 to further improve user experience and ensure data integrity for both individuals and organizations. facebook august novemberlapowskyprotocol

Facebook is one of the most popular social media platforms in the world, and its newest protocol, the August-Novemberlapowsky Protocol (ANP), is a major development for users of the platform. The ANP provides users with greater control over their data and how it is shared on the platform. It also ensures that Facebook remains compliant with the latest international standards for online privacy. This article will discuss how the ANP works and why it should be an important consideration for Facebook users.

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otter series capitalszkutakforbes

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25m series globalwiggersventurebeat The Otter Series CapitalszkutakForbes is a popular series of books written by author Forbes Capitalszkutak. The series follows the story of an orphaned otter named Otter and her journey to find her place in the world. It has been praised for its imaginative writing, beautiful artwork, and captivating characters. With its strong themes of family and friendship, the Otter Series has become a beloved classic among readers of all ages. otter series capitalszkutakforbes

Otter Series Capitalszkutak Forbes is a recently established venture capital fund dedicated to investing in early-stage startups that have the potential to revolutionize the world. This venture capital fund has been launched with the goal of helping innovative startups achieve success and create jobs in a wide range of industries. Otter Series Capitalszkutak Forbes was founded by a team of experienced investors and entrepreneurs, who have a passion for discovering and encouraging groundbreaking ideas. otter series capitalszkutakforbes

In the world of professional sports, few teams have been as successful in recent years as the Otter Series Capitalszkutakforbes. Led by their star player, Darla Finch, the team has consistently put up outstanding performances in major tournaments and achieved impressive results. With a mix of well-rounded veterans and hungry rookies, the roster is one of the most exciting in all of professional sports.

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excel b2b saasmccormick notboring

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excel b2b saasmccormick In today’s ever-evolving digital landscape, businesses are increasingly relying on software-as-a-service (SaaS) solutions to power their operations. Excel B2B SaaS McCormick Notboring is a cutting-edge service designed to meet the needs of growing organizations in this digital age. It offers a comprehensive suite of tools for streamlining business processes and enhancing customer experience. excel b2b saasmccormick notboring

Excel B2B SaaSMc Cormick NotBoring is a cloud-based business software designed to make tedious tasks simpler for businesses of all sizes. This innovative platform helps streamline operations and provides automated solutions to many of the everyday tasks that can be time consuming and difficult. Excel B2B SaaSMc Cormick NotBoring makes it easier than ever to increase productivity while reducing costs, ultimately helping businesses become more efficient and profitable. excel b2b saasmccormick notboring

The world of business-to-business (B2B) sales and services can be a daunting arena for new entrepreneurs to navigate. Fortunately, Excel B2B SaasMcCormick is a company that offers not only an innovative platform but also an accessible and exciting approach to marketing. With their NotBoring concept, they strive to make the process of selling and servicing products easier and more enjoyable for everyone involved. excel b2b saasmccormick notboring

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